Win (Women in Need) Moms Make a Way Mother’s Day Campaign
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Every mom and baby deserve a strong, healthy start in life, yet for families experiencing homelessness in New York City, the cost of essential items like diapers, breast pumps, and childcare can be an overwhelming financial burden.
That’s why Win (Women in Need), the largest provider of shelter and supportive services for women and children in New York City, is launching the #MomsMakeAWay campaign, to highlight the resilience of moms as they go above and beyond to create futures for their children, no matter the circumstance.
The Reality of Childhood Homelessness in New York City:
- 1 in every 100 babies born in NYC is born homeless, meaning they begin their lives in shelter.
- 46% of children living in Win shelters are under the age of 5, meaning nearly half of our youngest residents need diapers, wipes, and other infant necessities.
- 9 out of 10 Win clients are single moms, meaning they are managing childcare and expenses all alone.
This Mother’s Day, we ask for your help in making a lasting impact on mothers and their babies. By partnering with Win, you are directly ensuring that moms and newborns experiencing homelessness have the resources they need – from diapers to mental health support to postpartum products – to rebuild their futures.